When I learned that a client of ours, Pedal Chic, suffered a roof leak and had to close their bricks and mortar location temporarily we immediately turned to social media and internet marketing to keep connected with their customers, fans, vendors, the local community in Greenville and the cycling community globally. We had fortunately just launched the Beta eCommerce site shop.pedalchic.com a few weeks prior to the water leak.
We started with a YouTube video, Facebook posts and Tweeted about what had happened. The response was overwhelming. Robin Bylenga, proprietor of Pedal Chic, has developed a large following in a very short period of time on Facebook and Twitter. “Social Media has been an incredible force in sustaining our momentum during this temporary set back. The support and encouragement I have received from Pedal Chic’s tribe has been instrumental in keeping our business moving forward” said Robin. Adding video to the mix has really brought the mission and personality of Pedal Chic to life. Robin has a great story and passion for her business. It’s so powerful to bring her message to life with video.
This temporary closing has had it’s advantages. It has given Robin the time to concentrate on her new online store and expand it’s product offerings and get it looking the way she envisioned. In the next few weeks we will be rolling out many more chic cycling and athletic apparel and equipment including Nirve bikes.
Every cloud has a silver lining and learning to better utilize the internet to get your business message out in a creative, personal way can be a real boost in building your brand. Showing how your company handles day-to-day situations and out-of-the-blue curve balls can help your customers relate to your business in a very human way!
Written by: Wendy Lynam, Founder of Greenville Marketing Lab LLC
Check out Robin’s recent article in Fete Magazine: (see pp.34 & 35)